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Monday, July 14, 2008,3:45 PM
EXTERIOR TRAIN ADS ON TRACK
By PATRICK GALLAHUE
April 30, 2008
New York City Transit has started putting ads on the exterior of subway cars.
The 42nd Street Shuttle - which is already the system's test line for ad media - is running with Continental Airlines posters on the side of some trains much like the posters on city buses.
The exterior signs are intended to complement the so-called "brand cars" in which nearly the entire interior is wrapped in ads for advertisers.
"We're looking at the potential of that element of advertising on our 'brand cars,' " said Roco Krsulic, the director of real estate for the MTA.
Exterior advertising is one sign of a recent MTA push for ad revenue that has grown to more than $105 million last year - almost three times the $37 million the MTA raised in 1997.
April 30, 2008
New York City Transit has started putting ads on the exterior of subway cars.
The 42nd Street Shuttle - which is already the system's test line for ad media - is running with Continental Airlines posters on the side of some trains much like the posters on city buses.
The exterior signs are intended to complement the so-called "brand cars" in which nearly the entire interior is wrapped in ads for advertisers.
"We're looking at the potential of that element of advertising on our 'brand cars,' " said Roco Krsulic, the director of real estate for the MTA.
Exterior advertising is one sign of a recent MTA push for ad revenue that has grown to more than $105 million last year - almost three times the $37 million the MTA raised in 1997.
Labels: advertisement, Stuff
